Loved this article, I was amazed at how you took the magician angle and related it to building an online business. It’s so true and so obvious that its very easy to miss this point.
Yes, it's a duck.
What, a duck? You came here for copywriting, why are we talking about ducks?
Let me explain.
Every time you press publish, you’re competing against other websites, social media, ads, and videos, all fighting to get your visitor’s attention.
Your business is DROWNING in noise.
It’s harder than ever for a website to stand out, much less make an impression.
Without a good reason to stay, your visitor will zoom elsewhere in seconds.
Your only chance is to stand out immediately.
Think about it for a second. You've probably seen dozens of websites just this morning, but how many of them do you remember?
You don't remember the bland filler content. But you can clearly recall some obscure meme, or some particular reference in an article.
That's where the duck comes in.
Good writing is about making an emotional connection. That's what I do.
My goal is to write content that makes your reader nod their head in agreement.
My goal is to leave an impression.
Sometimes that calls for a duck.
So forget about forced selling and manipulative sales copy! When you connect with your reader as a friend, as a human, they become your loyal fans.
And that, ladies and gentlemen, is the road to lasting customer relationships.
Hi, I'm Jay Pitkänen. I’m a conversion copywriter and marketing strategist.
Click below to get in touch!